The Importance of Choosing a Good Web Hosting Provider

Posted at November 8, 2017 at 2:55 pm by Mike

Choosing a good web hosting is essential for those who want to create and maintain their site. What is web hosting? It’s a service that provides you with all the necessary technologies to allow your website to appear on the internet. A hosting provider stores your site data on special computers called servers. When someone accesses your website, the hosting provider serves them the correct content from their network. In other words, you store all the information on someone else’s computer, and they manage the maintenance and performance. Because you are
the owner of the webpage or site, you can edit and manage it whenever you need to.

To Pay or Not to Pay?

There are thousands of web hosting services available on the internet, so you can choose the one that will suit you the best. Free web hosting providers and paid options are both available. The free servers have a special fee for their usage; you will not pay with money, but by placing various ads on your site, so you should be aware of this before registering on these kinds of servers. There are also other disadvantages of free sites. Too many people use them, so they can often be overloaded and work sluggishly, which leads to your website always loading slowly or even freezing for a while, and this will result in a loss of the traffic. Frankly, if you need a good commercial site, then the only right option is to choose the paid services, but if you are a beginner and want to have a personal blog, then you can try a free one.

How to Choose a Great Hosting Provider

Before making a final decision, you should keep in mind that your site's reputation connects tightly with the quality of the server that hosts it. Everybody wants to deal with a website that doesn’t have any bugs and loads within seconds. If your competitors offer better sites, then people will leave you alone with your broken page. Even perfect sites need time for updating and maintenance, however, and you should do so in such a way that won’t be inconvenient for your clients, i.e., at night. If you want to find an ideal hosting service that will meet all your  requirements, then you should do a thorough internet research about the companies you are interested in or ask your friends or colleagues who have already used these services before.

WordPress Basics: Choosing the Right Host

Posted at November 8, 2017 at 2:50 pm by Mike

Building a WordPress website is a great way to get online, and much simpler than traditional website building. WordPress provides a valuable blueprint you can use to build your basic site, and there are plenty of versatile themes and plug-ins to make your site even more useful. Whether you are already in the process of building a WordPress website or still in the planning phases, it is important to choose a great host. The quality of the host you choose will be reflected in the user experience, and if you choose badly your online experiment could be a very short one.
When choosing a host for your WordPress site, there are a number of critical things to consider. Just as importantly, there are some vital questions to ask. Here are some queries any good host should be happy to answer.

  • What is the cost for monthly hosting? Is that cost set on a yearly or a monthly basis?
  •  What does the hosting include? What extras might I encounter?
  •  Will my entire website be backed up on a daily basis? Are the backups done on or off the server?
  •  Do you have malware protection in place? Are there firewalls to protect client data?
  •  How new are your servers? Do you have enough servers to handle the load?
  •  What is your criteria for adding servers and other hardware? Are upgrade decisions based on number of clients, bandwidth requirements or something else?
  •  Will you provide a free SSL certificate? This is critically important, since the lack of SSL certification can cause many browsers to designate the site as unsafe. Few visitors are likely to click through to a site labeled unsafe, so make sure a valid SSL certificate is included in your hosting package.

You will be spending a lot of time and money building out your WordPress website, but without a good host all that money and effort will be wasted. When visitors come to your site, they should be greeted by an attractive, robust and stable website. A good host will help deliver all of those things, so do your homework and choose wisely.

An Introduction to Building a Private Blog Network (PBN)

Posted at November 8, 2017 at 2:47 pm by Mike

Anyone actively involved in SEO understands certain strategies are riskier than others. Google and the other search engines want websites to be optimized as part of good design practice and content to be of the highest quality. However, they don't want site owners to build backlinks in a way that could be considered deceptive. A popular strategy is the use of PBNs, with positive results being experienced by many who employ the tactic. A PBN does not adhere to search engine guidelines, though, so each individual has to weigh up risk versus reward.

What is a PBN?

A PBN is a privately owned group of domains that link back to your main website. The domains are typically purchased because they have a high level of authority and possibly some relevance to your own niche. As the domains are powerful due to their own incoming backlinks, they pass authority onto your main site allowing it to rank higher. Ultimately, building a PBN is the act of gaining a selection of powerful backlinks, but the links are being gained in an unnatural way from the point of view of the search engines.

Buying Domains

The domains you acquire for a PBN will be expired sites that have existing backlinks pointing towards them. There are countless sites expiring each day, with owners deciding not to renew them. In order to find the right options, though, you will need to perform some analysis. If you want to avoid most of the hassle, there are domain brokers who will sell a domain that meets your needs. You could even potentially buy an entire PBN from a broker who is experienced in buying and building a network.
If you decide to buy your own domains, sites like GoDaddy, FreshDrop, Dynadot, and DomCop run auctions and offer instant purchases. Any purchase you are considering should be run through a tool like Ahrefs or Majestic to ensure the site authority is accurate and there is not a spammy backlink profile associated with it. Also, use the Wayback Machine to check the site was previously a legitimate site, avoiding penalized sites that were being used as PBNs.

Hosting

Hosting is an important aspect of building a PBN because you need to avoid leaving footprints. Hosting all your sites on the same server ensures your PBN will be quickly discovered, so you need to host sites across different IP addresses. Most large PBNs are hosted across multiple locations, replicating a natural backlink profile. These locations include common brands like Hostgator and GoDaddy, cheap hosting providers, cloud hosting like Amazon S3, and virtual private servers. Costs for these providers can vary considerably, so most people begin using the
cheaper services first.

Site Building

It is important that each site is built carefully, considering that you may face manual reviews by Google. Using the information from Ahrefs or Majestic, you should have a list of the previously indexed pages, particularly any pages that had authority. Ensure the sites are not built with the same template, have quality content, and feature contact and privacy policy pages. The most successful pages also update content just as a standard blog would.

Backlink Building

Don't start adding links until the PBN site has been indexed by the search engines. After indexing, add links to some relevant authority sites in your niche, before then adding a link back to your own site. Add your link to the page with the most authority, using Ahrefs or Majestic to check this. You can also use these tools to check your own backlink profile, ensuring you are mixing up the anchor text to avoid using the same phrase excessively. Don't expect immediate results after adding a backlink, but gradually the power of your PBN should add some
considerable improvements to your rankings.
A PBN is not a short-term strategy aimed at earning some quick results. A quality blog network will take time and money to build, with links being built gradually. It is also important to follow other SEO strategies, supplementing your network with a broad selection of different backlinks. An effective PBN will, though, elevate your site in the search engines, often making you difficult to dislodge for some desirable keywords. There is, of course, plenty of risk with a PBN, but anyone comfortable with the possibility of losing their network and rankings should consider
using the strategy.

 

How to Choose the Best Web Hosting Service

Posted at August 22, 2015 at 9:01 pm by Mike

So you want to create your own website or blog. There are a number of free options available on the Web these days. However if you are serious about building your authority on the Web for business or personal reasons, experts agree that the best way to do this is to get your own domain and hosting service. That said, a number of factors might be holding you back, one of which is the lack of technical skills. You could always choose to hire a webmaster, but this means you will need to shed off thousands of dollars at the onset. For someone just starting out this could be a huge drawback. If you have limited capital but are willing to invest your time in learning how to build your own website, this is not impossible. Your choice of hosting company will play a vital role in the success or failure of your website. The following is a list of criteria that hopefully could help you make the right decision.

Features and Tools

One of the most important aspects you might want to check first with any hosting company will be the features and tools that come with the services they offer. A good Web hosting company should be able to offer you options to make your website creation a no brainer. Most hosting sites now offer a myriad of applications making it easier for even the least tech savvy person to start his or her own website. One example is the option to integrate WordPress. With WordPress you get to choose the design and appearance of your website without the need to code. With an upload button from your website host’s control panel you can have your site up and running in minute s. Aside from the frontend applications you also need to take into consideration the backend tools that come with your Web hosting service. If you think you will be storing a lot of data like blog posts, photos, customer info, etc , you may want to check out whether your plan comes with database software. The choice of operating system would largely depend on the type of additional software you will need at the backend. It has nothing to do with the OS you use in your own
computer. Most Web hosting sites offer a UNIX based operating system like Linux as most free backend software and applications like WordPress, run more smoothly on it as opposed to a Windows based one. However if you think you might be using Windows specific software in your website you might want to check out whether the option is
available. Another thing to consider is whether you want the latest state of the art hardware technology and pay a higher premium or whether you’re fine with basic technology as long as it’s functional and reliable.

Customer Service

The second but equally important factor in choosing the best web hosting company is the quality of its customer service. Do some research and read customer reviews on a company’s performance when it comes to addressing their clients’ issues. When it comes to running a website, technical problems are unavoidable. It will help ease your mind to know that your hosting company will be there for you 24/7 providing superb assistance where you need it.

Web Server Host’s Site Location

The location where your service provider is based might not seem very important as long as they deliver. If the company is based in the opposite side of the globe you might end up dealing with some language barrier or time zone issues. It ultimately comes down to what kind of information you dig out regarding the host’s customer service
performance. Another thing to consider when dealing with an offshore based company will be on your side of home, specifically your finances. Check whether your bank or credit card company charges a service fee or other extras when making an overseas purchase and how much. Compare the total price and see if the cheaper fee from an offshore host stays cheap after all the extras.

Determine What Type of Hosting Service You Need

Now that you’ve checked out a company’s customer service and found that the tools and features work for you, it’s time to check out the web hosting packages on offer and how it fits into your budget. Most hosting companies these days offer multiple plan options tailored to a webmaster or customer’s website needs.
You might opt for a plan where you get a dedicated server all to yourself but pay a more expensive monthly fee. A dedicated server means you will have to shoulder all the expenses of maintaining it. On the upside you will have minimum latency and vulnerability issue as opposed to hosting your website on a shared server. A shared server on the other hand means you also share all the maintenance costs.
Some plans will include unlimited domains and unlimited websites. This might or might not be a necessary requirement for you but it will help to consider this thinking long term as it could save you a good amount of money in the long run. Other factors to check out will be the size of storage and bandwidth allocation. Of course the best packages come with a price, but bear in mind that expensive does not always equal quality. Weigh all the options and choose the package that you are most comfortable with financially without compromising on the quality of service.

Affiliate Program

Although not on the top things to consider, you may also want to check out whether your prospective host company offers an affiliate program. After all they will be making money off of you, why not earn some from them as well. Just remember not to compromise the quality of service you will be getting for a chance to make a few bucks. In conclusion, the trick to finding the best Web hosting service suited to you and your website’s needs depends on research and probably some trial and error along the way.
If things don’t work out with your host you can always move on to the next until you find the one that works best. It will be a hassle but you will be wiser the second time around.